The new brand identity for the 2012 London Olympic Games is generating controversy. Check out the video, wherein the logo (meant to be "dynamic, modern, and flexible") wends its way through London:
The jagged new logo replaces a provisional one, below, representing the way that the Thames threads its way through the city.
It strikes me that aside from the obvious urban design impact of the Games themselves, both the old and new logos attempt to fuse the Games with that of London geography--albeit differently. Where the new brand flies through the streets and erupts out of the ground, the provisional logo is an abstraction that relies on Londoners' mental map of their home. One induces euphoria (and potentially even seizures); the other is stately.
I think a perpetually changing logo is a fascinating idea--it literally can become anything to anyone, and as such attempts to make an "anti-design" statement--but I wonder if it can actually work, or if it is doomed to be seen only as some sort of retro graffiti tag.
well it should be the logo design it is much pretties than the selected olympic logo design.
Posted by: Logo Design | 12/12/2009 at 06:49