Sure, I know that the age of iconic architecture might be over, but while catching up on the Chronicle of Higher Education's Buildings & Grounds blog I couldn't help but marvel at the following ad, part of one company's campaign surrounding a very familiar recent event:
It's starchitecture at the center of the economic juggernaut, as image-maker and vehicle for commerce. Also, as Gretchen Schneider points out:
...[I]t’s not even like this building has been around and beloved for
generations — the commercial was aired during the stadium’s opening.
The Bird’s Nest seems perfectly tuned to serve simultaneously as an
abstract sculptural composition, a forward-looking statement, and a
unique and recognizable icon for a nation desperately trying to rebrand
itself.
(Related)
when it comes to commercials, people get very crative and makes you want to use that product. for this commercial useing and the stadiums opening to sell its product. the nest was almost near perfect of the stadium. using architecture of a stadium and showing that u can build somthing like that by drinking that product makes the work of the architect not so special, using his work to make a comercial was not that creative in my opinion. it shows that its not a big deal to build somthing. coming from an interior designers point, but yes it is. its not as simple as shown in the comercial. this is basically rebranding the stadium, by using its own product.
Posted by: john | 03/09/2009 at 21:55