Below,a few iterations of something that may sound eerily familiar: "Hello News," a promotional image and music package that centers around a song originally written in the late 1970s by jingle composer Frank Gari for a Milwaukee TV station. In following years, "Hello" was adopted in various forms by over 50 other stations, including stations in Australia, Canada, and South America.
Reviewing these now, the effect is definitely one of quaint, sappy kitsch, reminiscent of simpler pre-Internet, pre-cable days. However, the ads are also interesting for how global and local collide in the song lyrics and the images that accompany them. "Hello" is a customizable vehicle for expressing local identity.
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