Torontoist presents a contest to provide its namesake city with a new slogan:
How do you sum a city up in a phrase? Harder still, how do you sell it in one?
Many, hoping to lure tourists here, have tried. There was that ad with the woman holding her breasts and asking her partner, "Do you think I need a breast reduction?" There was "Toronto: As Gay as it Gets." Years before those, there was Tony Bennett urging Toronto to "discover the feeling," which came just after "Toronto...Affectionately Yours" and just before "Couldn't you use a little Toronto?"...
Longtime readers of this site may know that Toronto's search for identity has a long historical arc. It's also one of my favorite cities, in part because of this. So it stands to reason that a city branding campaign focusing on Toronto would catch my attention. I love this kind of thing.
A few of the entries:
More.
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