Welcome, and thanks for coming.
Brand Avenue is about urbanism. Brand Avenue explores ideas of place, space and identity--mostly via architecture, planning, urban design, marketing, and urban development. It's written by Chris Timmerman, an architect and freelance writer.
A disclaimer: the views expressed here are solely my own, and not those of any current or past employers, with whom this site is not affiliated.
The following is a smattering of representative posts and personal favorites that may be of interest:
- Starbucks Writ Large; urbanism, consumption, and brand
- Interaction and Choreography; public space and retail
- Local Color; sense of place
- Back Alleys Up Front; infrastructure, planning, and opportunity
- Cities Elapsed; on time-lapse urbanity
- Fall Reading; a few good recent books
- Narrative Potential; the "Eco-house of the Future"
- All Grown Up; gentrification, development, and New York
- The Relevance of Content; brand architecture
- Container City; prefab place
- Urban Pre-Planning; on qualitative, rather than quantitative, planning
- No, Not Terror; "terroir"
- You Are Where You Eat; consumption, globalization, environment, and place
- Aerotropolis; transportation, development, and changing ideas of proximity
- Redefining Property Values; socioeconomics, planning, and development
- McLofts and Memory; architecture, real estate, and suburbia
- Casually Flawless; brand, architecture, and the construction of lifestyle
- Emerald Necklace South; landscape, urban design, identity, and revitalization
Brand Avenue was featured in the August 2008 issue of Architect Magazine, here.





